About Us

HR has come a long way since it was traditionally known as the ‘hire and fire' job of‘ personnel. Today, the responsibilities of HR professionals have transformed beyond recognition. As well as dealing with pure recruitment and retention, (and having to keep abreast with the latest legal and compliance issues), contemporary HR directors are just as likely to be responsible for the hard business issues of:-

• Corporate governance
• Internal communications
• Engagement
• Corporate social responsibility
• Development of the internal brand
• Talent management
• Succession planning
• Coaching
• Training
• Rewards and benefits.

The HR brand

1.    CORE TARGET AUDIENCE INSIGHT
For people-focused, forward-thinking, business leaders who want insight into and practical examples of business-contextualised HR in order to develop high-performing organisations

2. POSITIONING
HR is the single most stimulating source of strategic, people-centric, business advice, practice and dialogue

3. VALUES

• Aspirational - we want to improve the standing of our readers and provide a career route map for HR professionals
• Accessible - Our content is easy to read, of relevance and interest to both HR and non-HR professionals, and our team works hard at being at the heart of the community
• Connecting - Whether in print, online or face-to-face, we are the hub through which the community can connect with each other
• Opinionated - We have a view, and we're clear when we say things could be done better or differently

4. PERSONALITY

• Our attitude is...unstuffy. We're punchy, and avoid being dry, ivory-tower and elitist
• Our tone of voice is...confident. We're sure of our place, and we don't feel the need to talk up to senior readers or down to others
• Our look is...upmarket and business-like. We look as good as an aspirational consumer magazine, but we never forget we're a business brand
• Our feel is..rewarding. Readers get a visual treat and value from the content
• Our depth of read is...We're an appointment read, worth making the time for

5. EDITORIAL PROMISES

• Always put HR into a business perspective
• Always tell the audience what they need to know, not what they expect to hear
• Always give access to leaders and to leading thinking
• Always have our own voice
• Always provide the audience with something new

6. OUR PEOPLE
HR's people will always be..

• Empathetic
• Engaged
• Prepared to take responsibility
• Curious, knowing what questions to ask and when
• Helpful and flexible
• Best in sector

7. OVER-ARCHING BRAND PROMISE
HR will always seek give meaningful, relevant and useful business focus to its content

What HR brings

Each month HR brings you:

•  Interviews with the country's leading HR directors, including the first major interview with NHS HR director Clare Chapman, and profiles of HR directors from the likes of Vodafone, Easyjet, Starbucks, O2, BAA and many more

• Campaigns - In 2008 HR launched two campaigns - its groundbreaking ‘Make A Difference' campaign, promoting the CSR agenda among HR professionals, and a campaign for the government to provide generic care vouchers, applicable to those supporting elderly dependents as well as children

• Exclusives - the first, and most frank interviews, with the industry's most important figures, including Chris Humphries, chair of the UK Commission for Employment and Skills, and Brendan Barber, general secretary of the TUC. But HR also brings you more familiar faces, such as the first business interview with James Caan - one of the BBC's Dragons' - who started in recruitment

• Supplements - Special supplements that get to the heart of thorny issues - such as the state of the UK skills maze, and why the many agencies serving it may not be value for money; Green fleets - whether they will really change the future of commuting and the latest trends in recruitment and wikinomics.

• Regulars - updates on aspects of learning and development, pensions, benefits, new products, books, and legal issues each and every month

• HRmagazine.co.uk - breaking daily news, blogs and forums and even more features and opinions

• Plus - HR's annual Most Influential ranking, exclusive surveys, seminars and conferences

Written by the best, not afraid to question

Three reasons why HR magazine features the strongest editorial content:

Award-winning journalists: HR magazine is a former British Business Magazine of the Year, and is currently under the stewardship of award-winning journalists. In 2008 HR magazine won two external awards for excellence in business journalism, including recognition from the Work Foundation. In 2009 HR magazine was highly commended by the PPA for Monthly Business Magazine of the Year and Business Editor of the Year.

Industry Experts: HR magazine's journalists are frequent ‘industry experts' used by BBC radio stations and television news channels

Questioning mindset: As befitting its high journalistic standards, HR is not afraid to question the industry and debate where it is going. Our interview with the Terminal 5 HR director weeks before it opened made industrial relations news when it was quoted and covered by The Observer.